Sometimes (not often enough if you ask me) I’ll walk into a property for a shoot and the homeowner will greet me as if I were some kind of photo-taking wizard, capable of making even the gloomiest rooms look brighter than the radiant sun itself. It’s true, I am a wizard, but a lot of the magic is in the tried & true process our team has developed over the years. In this article, I’m going to outline the two styles of photo in our shooting process so that you can better understand just exactly what it is my team & I are trying to achieve when we shoot a property.
If you’re an agent, hopefully this will help you better understand what your photographer is actually doing and what they’re looking for, and as a result you may be able to communicate more efficiently with them to achieve the results you’re looking for.
If you know we’re using a wide angle lens, you’re in the know. But that’s just the beginning! A core part of our job is to capture photos that balances aesthetics, atmosphere, and space in ways that will portray the room in the best light possible, and of course most importantly, to make it attractive to potential buyers. In 90% of cases, the most important selling feature to a real estate agent is the actual size of the rooms. When you see us jamming ourselves into corners, you’ll now know it’s because we’re trying to make the room look as big as possible.
You’ll notice that we try multiple corners and positions, and that’s because we’re looking out for what we want to emphasise. Typically, we’re looking to focus on structural things that actually come with the home. Windows, archways, and accordian doors are just some examples of the things that will give photos context. Whilst you may have fantastic interior design, atmosphere is secondary in wide-angle photography and will be better left for the lifestyle photos we take.
Taking lifestyle photos that show more of the house’s warmth & atmosphere is all the rage right now. This is where we get to be more artistic, and to capture the details of not only the home itself, but of the lifestyle that comes with the purchase of the house.
In these photos, what we’re looking for is unique & aesthetically pleasing set-ups that integrate some structural features alongside inviting interior design. This is where the photographer’s skill comes in handy, because it’s quite hard to frame up genuinely good lifestyle shots. It really does take someone with a ‘good eye’.
Straight-on angles can work really well here to make a shot look more high-class. Close-up detail shots of things that might not even come with the house actually do work. Some of our clients report great success in using detail shots of plants, ornaments, and even pets as leading images when posting listings on social media!
Now that you’ve got a basic understanding of what we’re trying to achieve when shooting your property, you can be more confident in how you communicate with us in achieving what you want. Don’t get too hung up on what you see during the shoot – 90% of the job comes AFTER the shoot and in the studio, when we’re photoshopping the images using our mystical wizardry. You know your stuff now, but remember – We’ve shot trillions (a wild approximation) of homes so you can be sure that you’re in good hands, so relax, kick back, and let us do all the hard work for you!
If you’d like to discuss virtual furniture & staging options for your property, please feel free to reach out to us on our contact page.
Long Yin Hobirch